4 – Description
4.1 – What are cookies for?
Cookies allow the recognition of computers that access Grupo Datora’s websites, applications, or platforms and track user browsing of displayed content, in order to personalize it according to each client’s profile, adapting, for example, language and location.
Although cookies can store personal data such as IP and e-mail, if user-provided, their main purpose is to manage access-related information and ensure performance and usability of the website, application, or platform.
Cookies may also be used to compile anonymous, aggregated statistics that allow understanding of how users use these digital platforms, as well as to enhance their structures and content. Because they are anonymous statistics, Grupo Datora does not use personal user identification via this data.
Their use is common and typical on any digital platform or medium. Their use does not impair in any way the functioning or performance of the devices on which they are stored (computers, smartphones, tablets).
4.2 – What type of cookies do we use?
Grupo Datora uses two types of cookies: Session cookies and persistent cookies:
- Session cookies: are temporary cookies that remain stored until the user leaves the site or closes the browser or application.
- Persistent cookies: are cookies that remain stored on the user’s access device until they are deleted. The duration that a cookie remains on the device depends on its “lifetime” and the browser’s settings. Cookies (session or persistent) can be categorized according to their function:
- Strictly necessary cookies: are essential for the functioning of the site. They allow both navigation on the website and use of the applications, as well as obtaining authorization to access secure areas of the website. Without these cookies, the required services cannot be provided for the proper functioning of the platforms.
- Analytical Cookies: collect information about how users use the site. They collect anonymous statistical data in order to analyze the use of the digital platform and its performance, to improve its functioning.
- Functionality cookies: are used to ensure the provision of additional features of the digital platforms or to store the user’s preferences when using the platform on the same device. Such cookies allow Grupo Datora to offer better and more personalized functionalities.
- Advertising cookies: direct advertising based on the user’s interests, helping measure the success of applications and the effectiveness of third-party advertising. Grupo Datora may engage advertising companies (third-party) to display ads for the benefit of website visitors. These third-party companies may collect cookies to optimize ad delivery according to users’ interests.
Below, Grupo Datora presents the main cookies used on our websites, applications, and platforms, reserving the right to change (adopt new ones, internal or third-party, or discontinue use) at any time:
- “PHPSESSID”: the cookie generated by PHP-based applications. It is a general-purpose identifier used to maintain user session variables.
- “trf.src”: Rdstation’s cookie intended to list all the pages a visitor accessed within the domain.
- “_ga”: Google Analytics’ cookie intended to distinguish website users by assigning a randomly generated number as an identifier. This cookie is included on every page visit to calculate visitor, session, and campaign data and generate analytic reports.
- “_gid”: a Google Analytics cookie aimed at improving site performance by storing and updating a unique value for each page visited.
- “_gcl_aw”: a cookie intended for targeting and advertising. It is used to assign commission to affiliates when the user arrives via an affiliate referral link. And it is also used to assist tags and evaluate click data so that visits are measured efficiently.
- “rdtrk”: is an Rdstation cookie used to store the list of all pages that a visitor has accessed within the Grupo Datora domain.
- “tccl_visit” e “_tccl_visitor”: intended to monitor site usage performance.
- “pll_language”: responsible for storing the site visitor’s browser language preference.
4.3 – About consent to use:
By accessing our digital platforms, the user authorizes the use of cookies under the terms of this document.
If the user does not agree with the use of cookies in this manner, the user may (i) consult their browser’s instructions to adjust, at their own risk, their settings on each access device (computer, smartphone, tablet) to either disallow the automatic use of cookies or to alert them when a cookie is being sent to their device; or (ii) not access our digital platforms.
Grupo Datora informs that automatically disabling cookie use in your browser may impact your user experience, content display, and access to restricted areas during visits to our websites, applications, or platform. For any questions or concerns regarding this Cookie Policy, users may contact our Data Protection Officer (DPO) via the following service channel: dpo@datora.net.